to the news source
How good are you at writing for your audience? All the news sources do it everyday and they each need a different headline to get the clicks from their specific target demographic. This week our moisturiser vs sunscreen story got some press attention. Can you match the headline to the news source that carried it?
Want to see all the coverage (not sure why you would!). Here’s what we’ve been told about:
Daily Mail, SKY News, CBS News, Woman and Home, Yahoo News, Huffington Post, Independent, Ahmed Post, CNN, Sun, USA Today, Forbes, Yahoo Style, BBC Radio Scotland, BBC News online, BBC 2 Wales – News at Nine (in Top Five most read news stories) and InStyle)
Study mentioned on news bulletins of US local radio stations, including; WBBM Radio Chicago, News Radio 610 WIOD Florida, WOAI-AM San Antonio, WTMJ-AM Milwaukee, WDEL 101.7 Philadelphia, KGMI News/Talk 790 Seattle, NewsRadio 680 WPTF North Carolina, WUTQ News New York, KCBS-AM San Francisco, KXNT NewsRadio 840 Las Vegas, KDKA-AM Pittsburgh, WWJ-AM Detroit, KNX-AM Los Angeles, Delaware 105.9, KRLD-AM Dallas, KMOX-AM St. Louis, KIRO-AM Seattle, WCBS-NY New York, 99.1 FM Talk Reno, KOGO-AM San Diego, KFBK-AM Sacramento and KOA-AM Denver
Also mentioned on news programmes on local US TV stations, including; Fox 8 News, KCTV-KC (CBS) Kansas City, KMGH-DEN (ABC) Denver, WGHP (FOX) North Carolina, Newfoundland TV (Canada), WISC (CBS) – Madison, Wisconsin, WFMY (CBS) – Greensboro, NC, KHOU-HOU (CBS) – Houston, TX, WGNO-NO (ABC) – New Orleans, LA, WCPO-CIN (ABC) – Cincinnati, OH and WHNS (FOX) – Greenville, SC