Today the primary research that led to the sunscreen challenge, and all the posts (and TV shows) that you have must seen by now, was published.
The link to the paper at the PLOS one site is here. Have a look, download the paper, make a comment, tweet directly from the site (rather than retweeting this). Will all boost our altmetrics and help the article get some attention. If you prefer a the press release version, check out this link to the University of Liverpool website from when we were promoting this work in relation to the British Association of Dermatologists meeting.